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Britain’s Generation Z (16–30 years) are emerging as early adopters of cultured meat, marking a significant milestone for cellular agriculture. A new Ipsos Observer UK poll of 1,098 adults reveals 47% of Gen Z Brits would be willing to eat cultivated meat. That’s nearly half of young consumers open to ditching meat derived from living animals for something brewed in a bioreactor.

Thanks to two sauce-obsessed Kentish upstarts - Kier and Jen, better known as Condimaniac - the tomato sauce gap on Britain's pub plates is about to be filled. Their newest creation? A 100% British tomato sauce. Bottled. Labelled. Real. Official. And possibly on its way to Clarkson’s table as we speak.