top of page
All PFN ARTICLES
Search
Say My Name & Why Calling Your Alt-Protein Product the Wrong Thing Could Kill It Stone Cold
Let’s cut to the chase, naming your product in the alt-protein sector isn’t a branding decision, it’s a survival strategy. Get it right, and you’re dinner-table royalty. Get it wrong, and you’re just another cardboard-textured meat clone haunting the bottom shelf.
3 min read
Kiwi Fruit Power as LILO Desserts Hits Top 50 Brands List in US Retail Buzz
When it comes to plant-based innovation, New Zealand’s not just punching above its weight- it’s starting to cross oceans. LILO Desserts, the sweet little Kiwi brand crafting low-allergen, 100% New Zealand fruit treats, has just landed at #32 on RangeMe’s Top 50 Brands list, putting it squarely in the sights of major US retailers and consumers hungry for cleaner, smarter snacking.
2 min read
Impossible Foods Unveils New Brand Identity to Embrace Broader Market
In a move seen as broadening its appeal, Impossible Foods has launched a new brand identity at the Natural Products Expo West in Anaheim.
2 min read
bottom of page