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Impossible Foods Unveils New Brand Identity to Embrace Broader Market

In a move seen as broadening its appeal, Impossible Foods has launched a new brand identity at the Natural Products Expo West in Anaheim.


CEO Peter McGuinness announced the rebranding initiative on social media , urging attendees to visit the Impossible booth #523 in Hall A to checkout the transformation firsthand. How do you like the re-imagined old world butchery feel ?