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Global blueberry demand is no longer a trend, it’s a structural shift. The market is now worth USD $10.8–$11.5 billion, heading toward $17–19 billion by 2030, and the numbers explain the momentum. In the US, per-capita consumption has shot past 1.3kg a year, backed by soaring imports up 300% over the last decade. Shoppers aren’t dabbling, they’re committing.

The world’s largest blueberry is about to hit New Zealand soil, literally. The Eterna variety, famed for its ping-pong-ball size and 20.4 gram world-record fruit, is being planted in Kerikeri and Waikato by The Fresh Berry Company in partnership with global powerhouse Driscoll’s.