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All Mushroom, No Beef - The Startup Rejecting the Blended Meat Trend
The food-innovation world is buzzing with hybrid meat products, blends of animal and plant proteins being touted as the “bridge” for flexitarian consumers. But when US based, The Mushroom Meat Co. co‐founder & CEO Kesha Stickland writes “ALL MUSHROOM, NO BEEF – WHY WE DON’T BLEND,” she makes a strong case for going full fungi. Her startup is committed to 80 % mushrooms + ~20 % whole plants (hempseed, seaweed, beets), consciously not blending in animal meat or hybridising wit
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