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All Mushroom, No Beef - The Startup Rejecting the Blended Meat Trend

Mushroom Meat Co Visual Media Slide

The food-innovation world is buzzing with hybrid meat products, blends of animal and plant proteins being touted as the “bridge” for flexitarian consumers. But when US based, The Mushroom Meat Co. co‐founder & CEO Kesha Stickland writes “ALL MUSHROOM, NO BEEF – WHY WE DON’T BLEND,” she makes a strong case for going full fungi. Her startup is committed to 80 % mushrooms + ~20 % whole plants (hempseed, seaweed, beets), consciously not blending in animal meat or hybridising with beef, pork or fish.


Their reasoning? Simple: taste, texture, clean labels, clear differentiation and credible consumer demand. Kesha Stickland points out that large U.S. mushroom growers have promoted blends for over a decade with little overall lift in mushroom sales - so why follow the trend? And she emphasises also for her brand the mission is aligned: “mushrooms, whole plants and food as medicine will reign supreme.”


In short: The Mushroom Meat Co. believes the future lies not in half-meat hybrids but in unequivocally plant/mushroom-based foods delivering on taste, ingredient integrity and accessible nutrition. No compromise, no mixed signals.


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