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The race to reinvent one of the world's oldest foods is accelerating, with US food innovator Crafty Counter launching its new WunderEggs™ Protein Scramble into Whole Foods Market stores nationwide. The ready-to-eat breakfast cup delivers an eye-catching 36g of plant-based protein and 14g of fibre using a proprietary blend of hemp hearts and fava beans, signalling how quickly the alternative egg category is evolving beyond simple substitutes into high-performance nutrition.

Meet WunderEggs by Crafty Counter. The name might be playful, but the impact is deadly serious. At a time when egg shortages have sent prices spiraling and shoppers scrambling, these plant-based doppelgängers have strutted into the spotlight like they were born for it. No feathers. No cholesterol. Just creamy, yolky satisfaction built from almonds, cashews, and coconut milk. Not a chicken in sight.