All PFN ARTICLES

New Australian research suggests better advertising won't necessarily persuade meat eaters, the category first has to deliver convincingly on taste, quality and value. The plant-based meat industry may have spent too much time trying to find the right message when the bigger challenge is the product proposition itself.

Here’s the thing nobody really talks about: breast milk is basically a real-time diagnostic of the human diet. The new University of Texas study showed when nursing mothers swapped beef for plant-based meat for just six days, their breast milk radically changed its fatty-acid profile showing more medium-chain fats, less long-chain polyunsaturated ones. That’s not a moral argument; that’s biochemistry. It tells us the body is a lot more “live-wired” to what we eat than we pret

A comprehensive nutritional audit of over 700 plant-based food products in Australian supermarkets has shed light on their health implicatio