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Australians just delivered a reality check to big Soft Drink/Soda. Raw C coconut water sold over 500,000 one-litre bottles in a single week at Woolworths, marking the biggest week ever for coconut water and for the first time, it outsold 1.25-litre PET soft drinks on units. Baseline sales jumped nearly 40%, showing the switch to “healthier hydration” isn’t a fad; it’s the new fixture.

Coconut water just got a remix as Raw C Coconut Water teams up with Pistachio Papi to drop what they’re calling the world’s first pistachio-and-white-chocolate infused coconut water.