All PFN ARTICLES

Beleaguered Beyond Meat is no longer just trying to fix dinner with its plant-based meat, it’s coming for your drink can. The company has launched Beyond Immerse, a sparkling functional beverage line full of plant protein, fibre, antioxidants and electrolytes, positioning it as a lighter alternative to heavy protein shakes. Three flavours, two protein tiers (10g and 20g), and a limited-run release via the Beyond Test Kitchen from January 15. On the surface, it looks like inno

The global protein drink market is exploding again, not because people are suddenly bodybuilding in their lunch breaks, but because everyday consumers are chasing quick nutrition without the “gym bro” baggage. According to new industry data, the market already sits at US $32 billion and is barrelling toward US $76.5 billion by 2032, powered by wellness culture, plant-based swaps, and the growing obsession with “clean-label energy in a bottle.”