The global protein drink market is exploding again, not because people are suddenly bodybuilding in their lunch breaks, but because everyday consumers are chasing quick nutrition without the “gym bro” baggage. According to new industry data, the market already sits at US $32 billion and is barrelling toward US $76.5 billion by 2032, powered by wellness culture, plant-based swaps, and the growing obsession with “clean-label energy in a bottle.”
