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Steakholder Foods is taking its Perfecta range into American retail - betting whole cuts, marbling and better texture can bring consumers back to plant-based meat. Plant-based steaks - filet mignon, marbled steak and chicken breast are moving onto supermarket shelves in the United States as Israeli food-tech company Steakholder Foods begins the first commercial retail rollout of its Perfecta Premium Plant-Based Meat range.

The narrative that plant-based meat is “dead” keeps colliding with one awkward problem: consumers still want meat-like experiences without necessarily wanting more animals, more emissions, more industrial farming or belonging to a movement. Here comes Steakholder Foods with PERFECTA, a new U.S.-bound range of 3D-printed plant-based steaks, chicken breasts, salmon patties, white fish patties and filet mignon-style cuts looking uncannily close to the real thing.