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Whitworths has just dropped the UK’s first unprocessed walnut-based meat-free mince, and it’s a quiet challenge to the fake-meat aisle. Forget long ingredient lists and over-engineered soy bricks, this mince is just walnuts, lentils, and quinoa, spun into a texture that actually chews like beef. At £3.20 a pack, it’s aimed squarely at shoppers tired of the ultra-processed plant-based tag.

Something unusual happened on UK's Ocado this August. Redefine Meat, the Israeli alt-meat brand built on chef-grade cred, surged +248% in searches week-on-week. That’s not just a blip in a vegan niche, that’s a mainstream summer signal. The reason? It was BBQ season in the UK, and shoppers wanted burgers and koftas looking, cooking, and searing like the real thing, but without the cow.