Japan’s sushi scene may be heading for a quiet revolution. As wild tuna stocks dwindle and prices soar, Mitsui DM Sugar is preparing to launch a plant-based tuna sashimi brand next year that undercuts the market cost of maguro. This isn’t just a vegan niche product — it’s a calculated strike at the heart of Japan’s seafood economy, where raw tuna is both cultural currency and a disappearing resource.
