Remember when McDonalds quietly shelved its McPlant ambitions? Well McDonalds Canada has gone against the memo from head-office. The McVeggie is now going nationwide, slotting a Beyond (Meat ) plant patty into the most mainstream of menus. For a chain still printing cash off Big Macs, this is a consumer signal showing plant-based has staying power, even in the most conservative QSR (Quick Service Restaurant) arena.
