All PFN ARTICLES

For centuries matcha was inseparable from Japan. Now its extraordinary global popularity is beginning to create something Japan has encountered before with other prized agricultural products: a successful food becoming an international category that other countries want to produce.

Demand for matcha, that vibrant, powdered punch of green tea so loved by wellness influencers, oat milk baristas, and TikTok’s Gen Z elite, is skyrocketing so fast that the world's traditional tea farms are quite literally running dry. The Japanese farms producing tencha, the shaded green tea leaves ground into matcha, simply can’t keep up. And it’s not just a social media surge. It’s a full-blown supply chain crisis.

Big news in the world of mindful sipping as Kin Euphorics unveils Matchatini, a first-of-its-kind alcohol-free elixir, as functional as it i