All PFN ARTICLES

“The global wine industry is being disrupted by the convergence of powerful forces.” Not the opening line of a Netflix drama but Iain Langridge from In2Asia Export dropping truth like a cork in a tasting room. And he’s not wrong. The great Australian pour reset?

At a jaw-clenching $638 billion and climbing, China’s wellness economy isn’t quietly evolving, it’s erupting. And the world’s most populous nation isn’t waiting around for anyone else’s version of clean living. It’s building its own - a hybrid of ancient belief systems, cutting-edge tech, and wellness formats feeling distinctly local, modern, and commercial.