The global herbal tea market is quietly steeping into one of the world’s biggest “natural wellness” plays — hitting US$2.49 billion in 2022 and steaming toward US$4.33 billion by 2032. A neat 5.6% annual growth tells you everything: people are ditching artificial everything in favour of old-world, plant-based brews that feel cleaner, calmer, and more in tune with the body than the hyper-caffeinated drinks industry wants to admit.
