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The Global Herbal Tea Boom Just Got Loud

The Global Herbal Tea Boom Just Got Loud visual media slide

The global herbal tea market is quietly steeping into one of the world’s biggest “natural wellness” plays, hitting US$2.49 billion in 2022 and steaming toward US$4.33 billion by 2032. A neat 5.6% annual growth tells you everything as people are ditching artificial everything in favour of old-world, plant-based brews feeling cleaner, calmer, and more in tune with the body than the hyper-caffeinated drinks industry wants to admit.


Consumers aren’t just buying tea, they’re buying a daily ritual, a sense of control, and the illusion that “natural equals safe.” Chamomile is still the reigning monarch, fuelled by terpenoids and azulenes that marketers now parade as if they’ve discovered the Holy Grail.


Meanwhile, Asia-Pacific, the spiritual home of herbal tea since 2737 BC, keeps the crown, thanks to cultural familiarity, agricultural proximity, and the region’s gigantic wellness appetite.

This isn’t just a nostalgia cycle. Herbal tea is riding a wave of tech-backed innovation, from sustainable packaging to personalised blends to caffeine-free “mood drinks” for sleep, gut health, immunity, or stress. In a world where consumers feel constantly over-stimulated and under-nourished, the market is telling us something simple: tea is therapy, and therapy now comes in biodegradable sachets.



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