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Popping Plants and Why Gen Z and Alpha Are the Perfect Consumers of Tomorrow
Forget the veggie awkwardness of the ’90s, 2025 is all about popping plants, thrilling textures and future food flexing its way beyond the plate. Meet Gen Z and Alpha, socially savvy, eco-educated, and hungry for food serving a purpose and a personality.
2 min read
“Gut Goals” and Why Gen Z Has Ditched Protein for Probiotic Fizz
Wellness culture is always moving and the compass is now pointing to your gut. Gen Z has quietly sidelined protein powders in favour of probiotic fizz, prebiotic fibres, and fermented everything. According to data from TikTok’s own trend tracker, #guthealth and #hotgirlswithIBS have clocked over a billion views combined. The message? Gut is the new gold.
2 min read
Generation Alpha Sends a Clear Signal to Plant-Based & Earth-Friendly Brands To Lead the Way
Global marketing transformation agency Razorfish has released a comprehensive study highlighting Generation Alpha - those born between 2010
2 min read
Kimchi in a Can?! Narichan’s Zesty Beverage is Gen Z’s New Flavour Fix. What Next?
In a creative move to modernise traditional Korean cuisine, South Korean company Narichan has introduced Kimchi in a can, a ready-to-drink (
2 min read
Gen Z Willing to Pay More for Sustainable, Quality Groceries, Says YouGov Survey
The results are in and according to a survey by YouGov, Gen Z consumers are increasingly willing to pay a premium for grocery products alig
2 min read
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