All PFN ARTICLES

Wai Mānuka is redefining what a functional soda looks and tastes like. This sleek 250 ml can carries more than fizz; it’s a celebration of the famed mānuka honey, Maori design, and cultural pride, blending New Zealand's signature sweetness with a sophisticated sparkling edge.

Step into a Seoul supermarket and you’re not just shopping for grapes, you’re navigating a K-pop concert in aisle four. Shrink-wrapped mangoes next to Labubu plush toys, pineapples in luxury box sets, and strawberries that could pass for engagement rings. This isn’t grocery shopping. It’s identity shopping. And according to Karina Keisler of Hort Innovation Australia, that’s exactly the point. Asia's fresh obsession!

Forget faux beef and alt-dairy drops for a moment. The real food revolution is quietly unfolding across Ethiopia’s wheat plains, Zimbabwe’s resettled farmlands, and the Caribbean’s import-slashed shopping lists and none of it is coming from Silicon Valley or European biotech labs. It's seen as the global south's quiet rebellion.