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Veganburger vs Vegaworst Funny How EU Consumers Know The Difference
Let’s call it like it is, when almost 21,000 Dutch consumers were asked whether terms like vegaworst or veganburger were confusing, a thumping 96% knew exactly what they meant. That alone pulls the rug out from under claims EU shoppers can’t tell a plant-based sausage from an animal one. The data couldn’t be clearer, consumers aren’t confused, regulators are.
1 min read


Detox Veggies Take Centre Stage as Europe’s Health-Savvy Shoppers Fuel a Detox Revolution
A noticeable buzz is emerging around detox veggies across Europe. As people are becoming more health-conscious, especially after festive ove
2 min read


Protein Transition Takes Centre Stage at Dutch University’s Annual Lecture
Academics from Wageningen University & Research (WUR), Europe's top agricultural institution, have called for an urgent acceleration of the
2 min read


Kelp Emerging as Europe's Next Big Sustainable Ingredient
Kelp seaweed looks set to become a key sustainable ingredient in European markets, according to recent findings from Mintel.
2 min read


The Vegetarian Butcher & The Düzgün Group Revolutionising the European Doner Kebab Market
The European culinary landscape is on the brink of a significant transformation with an innovative partnership between The Vegetarian Butche
2 min read
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