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Growing international attention surrounding ready-portioned cheesecake is less about cheesecake itself and more about a broader shift taking place across the global food industry. Rather than producing ever larger products, manufacturers are increasingly embracing a strategy best described as "downsizing to upscale" - creating smaller, premium products delivering greater value through quality, flavour, sustainability and experience.

Forget the Grammy stage, Entertainer Billie Eilish is now making waves in the kitchen. With nearly 74 million TikTok followers, the global pop icon just dropped her own take on the viral Dubai Chocolate, a pistachio-layered dessert that’s been blowing up feeds since late 2023.

Earlier this year, a Dubai chocolate sensation stuffed with pistachio, yes, that one, shot to fame on social media. Creamy, crunchy, and algorithmically perfect, Fix Dessert Chocolatier’s “Can’t Get Knafeh of It” racked up over tens of thousands TikTok views, inspired zillions of remakes, and turned pistachio-laced indulgence into a global craving.

Now Dubai chocolate is vegan. And honestly? It’s about time. The original pistachio-stuffed ‘Dubai chocolate’ may be blowing up online, but if you’re plant-based or just ingredient-conscious, your options until now have been slim to none. But here comes Ombar Chocolate -clean, green, and stuffed with a nutty centre so good it might make you forget what dairy ever tasted like.