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Ferrero is quietly reshaping the global nut map. The Italian confectionery giant, famous for Nutella and Kinder, has been planting thousands of hectares of hazelnut orchards across Chile’s Maule and Ñuble regions to guarantee supply for its spreads and chocolates. The South American orchards now complement Ferrero’s holdings in Italy, Turkey and the U.S., offering counter-seasonal harvests and greater climate security.

But let’s be clear. Federer didn’t write a personal cheque for $330M. He was part of a previous capital round in 2021 that brought in $235 million, with NotCo’s latest valuation milestone reflecting cumulative investments across multiple raises. What matters here isn’t the size of his wallet, it’s where he’s pointing it.

Think the Chilean cherry industry had hit rock bottom? Think again. Just when growers thought they’d survived a brutal season of oversupply