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Cheesecake Is Doing the Media Rounds as ‘Downsizing to Upscale’ Gains Momentum
Growing international attention surrounding ready-portioned cheesecake is less about cheesecake itself and more about a broader shift taking place across the global food industry. Rather than producing ever larger products, manufacturers are increasingly embracing a strategy best described as "downsizing to upscale" - creating smaller, premium products delivering greater value through quality, flavour, sustainability and experience.
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