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One Lick at a Time as Kiwi Cauliflower Ice Cream Startup Takes on America
Most New Zealand food companies heading offshore begin with distributors, trade missions and sizeable marketing budgets. EatKinda has chosen a very different path. Co-founder Mrinali (Milli) Kumar has been doing what many founders only talk about, packing samples, attending startup events, fronting tasting tables, and personally introducing Americans to an idea initially sounding quiet absurd - cauliflower ice cream. Yet, as the smiles from Target's recent Brand Discovery Da
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