Something unusual happened on UK's Ocado this August. Redefine Meat, the Israeli alt-meat brand built on chef-grade cred, surged +248% in searches week-on-week. That’s not just a blip in a vegan niche, that’s a mainstream summer signal. The reason? It was BBQ season in the UK, and shoppers wanted burgers and koftas looking, cooking, and searing like the real thing, but without the cow.
