All PFN ARTICLES

Wellness culture is always moving and the compass is now pointing to your gut. Gen Z has quietly sidelined protein powders in favour of probiotic fizz, prebiotic fibres, and fermented everything. According to data from TikTok’s own trend tracker, #guthealth and #hotgirlswithIBS have clocked over a billion views combined. The message? Gut is the new gold.

With the world starting to embrace functional frozen treats, New Zealand’s plant-based ice cream makers have a golden opportunity to innovat

In response to the growing demand for health-conscious and convenient beverage options among Generation Z, New Zealand startup Moodi has int