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92% Say Plant-Based Drinks Are Easy to Digest and Danone Has Been Listening
New international research suggests the future of plant-based drinks may be less about replacing milk and more about how food makes us feel.
For years, plant-based dairy has been sold on what it doesn't contain. No cows. No lactose. Less environmental baggage. But new research involving 42,000 consumers across 14 countries suggests something more personal is driving the market. People want food that agrees with them. And Danone has been listening.
2 min read
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