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Is Wanda Fish's Ocean-Friendly Cultivated Bluefin Tuna Toro Sashimi the Future of Sustainable Seafood?

Is Israeli 'New Food' producer, Wanda Fish's, new cell-cultivated bluefin tuna toro sashimi the sign of things to come?


This innovative product aims to meet the high demand for bluefin tuna through a sustainable, pollution-free approach while ensuring consistent quality. The newly developed toro, known for its rich fat content and prized buttery texture, mimics the nutritional and sensory qualities of its wild counterparts, offering a perfect blend of protein and omega-3 fatty acids.


Cultivated 'toro' sashimi

Source: WandaFish-Noam Preisman


The secret behind this cutting-edge creation lies in Wanda Fish's proprietary technology, which focuses on the precise formation of fat within the bluefin tuna cells, combined with a plant-based matrix. This technology not only replicates the luxurious marbling found in natural bluefin toro but also eliminates the environmental and ethical issues associated with traditional fishing methods.


Dr. Daphna Heffetz, co-founder and CEO of Wanda Fish, highlighted the significant achievement of replicating the exact mouthfeel and appearance of traditional bluefin toro sashimi without impacting the ocean's ecosystems or the species' population. “Our product is devoid of microplastics, mercury, and other pollutants, ensuring a pure and high-quality experience,” says Daphna Heffetz.


Source: WandaFish-Noam Preisman


Wanda Fish’s approach involves a scalable production process designed to meet the needs of high-end food services, particularly focusing on Japanese cuisine where sashimi is a staple. The company plans to introduce this luxury item initially in exclusive sushi outlets worldwide, catering to a market with few alternatives that can match the taste and texture of wild-caught fish.


The launch marks a significant milestone for Wanda Fish, which has been actively developing sustainable seafood solutions since its inception in 2021. With a robust investment backing and a team of experts in biotechnology and stem cell technology, Wanda Fish is poised to transform the seafood industry by offering eco-friendly alternatives to overfished species.



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