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Top 10 New Products as Phytonutrients Market Poised To Surge

Research and Markets predicts the phytonutrients market is set to expand significantly, from $4.31 billion in 2023 to an estimated $6.64 billion by 2028, with a compound annual growth rate of 9%.

Their latest report says this growth is driven by an increased consumer awareness of health benefits associated with phytonutrients, a shift towards plant-based diets, and a rising demand for nutraceuticals and functional foods. Phytonutrients, or plant nutrients, are recognised for their role in preventing diseases and promoting overall health, making them an essential component of a health-conscious lifestyle.

So what are the Top 10 product sectors likely to be influenced by this trend and what constitutes the consumer facing benefits of each category? Coming in at number one:

#1 Plant-Based Functional Beverages: A line of beverages infused with specific phytonutrients, such as flavonoids and carotenoids, aimed at improving heart health, boosting immunity, and enhancing skin health. These beverages can be marketed as natural alternatives to traditional health drinks, with transparent labeling to educate consumers on their benefits.

Ai _ copyright _canned phytonutrient drinks

Source: PFN -Ai copyright canned phytonutrient drinks

#2 Phytonutrient-Rich Snack Bars: Create snack bars not only high in protein and fibre but also enriched with phytonutrients from sources like berries, nuts, and seeds. These could appeal to consumers looking for convenient, health and protein boosting snacks.

Ai _ copyright _canned phytonutrient protein bars

Source: PFN -Ai copyright phytonutrient protein bars

#3 Superfood Powders: Offer a range of superfood powders that are high in specific phytonutrients, such as spirulina (rich in phycocyanin) or choke berry powder (rich in anthocyanins). These powders can be used in smoothies, baking, or as food toppings, providing an easy way for consumers to boost their nutrient intake.

#4 Phytonutrient Supplements: While the market is already familiar with supplements, there's room for innovation in creating more targeted phytonutrient supplements catering to specific health concerns (e.g., heart health, cognitive function, skin health) or demographic needs (e.g., age-specific formulations).

Ai _ copyright _canned phytonutrient supplements

Source: PFN -Ai copyright phytonutrient supplements

#5 Eco-Friendly Packaging Solutions for Phytonutrient Products: Given the increasing consumer concern for the planet, offering phytonutrient-rich products in biodegradable or compostable packaging can enhance appeal. This aligns with the sustainability aspect while also providing the health benefits of phytonutrients.

#6 Personalised Phytonutrient Blends: Utilise advancements in personalized nutrition to offer consumers customised phytonutrient blends based on their specific health needs, dietary restrictions, and personal goals. This can be facilitated through online quizzes or consultations.

#7 Phytonutrient-Infused Skincare: Capitalising on the antioxidant properties of phytonutrients could lead to developing a skincare line incorporating these compounds for their protective and anti-aging benefits. Highlighting the natural and sustainable sourcing of ingredients can further appeal to environmentally conscious consumers.

 PFN -Ai copyright phytonutrient skincare range

Source: PFN -Ai copyright phytonutrient skincare range

#8 Educational Platforms and Apps: Create digital platforms or mobile applications educating consumers on the benefits of phytonutrients, suggest food sources, and offer personalised dietary advice. This can help in building a community around health and sustainability-focused eating habits.

#9 Sustainable Farming Initiatives: For businesses also involved in the production side, investing in sustainable farming practices for phytonutrient-rich crops can be a market differentiator. This could include regenerative agriculture practices that not only improve the nutrient content of the produce but also benefit the planet such as climate aligned antioxidant berries like Aronia or Choke Berries. New Zealand & Australian could benefit from such diversification away from pine plantation and unproductive carbon offsets pine wilding, with a focus on more productive food plantings.

PFN Ai_Copyright_Chokeberry_Plantings_planet+food+news

Source: PFN Ai Copyright Chokeberry Plantings

Finally, Colloborative Products with Local Farmers: Develop product sourcing phytonutrient-rich ingredients directly from local farmers, promoting community health and sustainability. These could be limited edition products highlighting the origin story of the ingredients and their health benefits.

These product ideas are designed to leverage the growing consumer interest in health and sustainability, aligning with the trends towards plant-based diets, functional foods, and the desire for natural and eco-friendly products.

These examples clearly illustrate that growth in the phytonutrients market is not just about numbers; it represents a broader consumer shift towards healthier, more sustainable living. With a notable increase in health consciousness, consumers are now more inclined to incorporate phytonutrients into their diets, recognising their potential to improve health and prevent diseases.

This trend is supported by scientific research validating health claims of phytonutrients, particularly their antioxidant properties and their role in supporting cardiovascular health, reducing the risk of chronic diseases, and enhancing immune function.

The benefits of phytonutrients go beyond individual health, offering potential positive impacts on the planet. The shift towards plant-based nutrition reflects a growing awareness of the environmental footprint of our dietary choices. By prioritising foods rich in phytonutrients, consumers contribute to a demand for sustainable agriculture practices emphasising biodiversity, soil health, and reduced use of synthetic pesticides and fertilisers.

Growth of the phytonutrients market signifies a promising trend towards healthier lifestyles and sustainable consumption patterns. As consumers continue to seek out products offering both health benefits and environmental stewardship, the phytonutrients market is definitely poised for continued expansion, driven by innovation, consumer education, and a collective commitment to wellbeing and planetary health.

For more information and to download the full report CLICK HERE



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