top of page

Top 10 New Products as Phytonutrients Market Poised To Surge

Research and Markets predicts the phytonutrients market is set to expand significantly, from $4.31 billion in 2023 to an estimated $6.64 billion by 2028, with a compound annual growth rate of 9%.


Their latest report says this growth is driven by an increased consumer awareness of health benefits associated with phytonutrients, a shift towards plant-based diets, and a rising demand for nutraceuticals and functional foods. Phytonutrients, or plant nutrients, are recognised for their role in preventing diseases and promoting overall health, making them an essential component of a health-conscious lifestyle.


So what are the Top 10 product sectors likely to be influenced by this trend and what constitutes the consumer facing benefits of each category? Coming in at number one: