top of page

OP ED: A Balanced Perspective on Plant-Based Veganism and the Meat Industry-Scott Mathias

In recent years, the discourse surrounding plant-based veganism has garnered both praise and skepticism. Critics, usually from the animal meat industry, often attempt to undermine the plant-based movement by highlighting isolated setbacks and short-term trends AND it is doing this right now as 'first starters' in the PB sector report 'sales downturns'.

However, it is crucial to approach this debate with a comprehensive understanding of the broader context, acknowledging the multifaceted factors at play.