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Why Believer Meats, Meatable (and Meati) Closed - While Redefine Meat Keeps Selling

Why Believer Meats, Meatable (and Meati) Closed - While Redefine Meat Keeps Selling visual media slide

The alternative protein sector, once a darling of deep-tech investors, has hit a new point in its evolution.


Fresh news shows US based, mycelium-based maker Meati Foods has had its property seized for nearly $7 million in unpaid taxes, illustrating just how severe the downturn has become in the proteins world.


This follows the earlier winding down of Believer Meats and Meatable, both of which shuttered operations despite raising multi-millions because they couldn’t simultaneously crack cost, scale, and market adoption. In each case, promising technology met the harsh economics of food production and lost. Yet one company continues to write a different story.


That company is Redefine Meat, whose bio-printed plant/fermentation-based products are actively selling in kitchens and restaurants around the world. Redefine hasn’t bypassed innovation, it simply hasn’t required a regulatory leap or unsustainable cost structure to begin commercial traction.



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1 Comment


chipol
Jun 14

When food-tech stories talk about plant meat winners and failures, Taco Bell phone number points back to the basic customer side of eating out: order issues, missing items, refunds, and getting a straight answer after a quick meal goes wrong. Big industry news is interesting, but most people remember whether their lunch was correct and whether anyone fixed it. I have had fast food mistakes that were not dramatic, just annoying enough to ruin a short break. A brand can test new ideas all day, but the everyday support details still shape how customers judge it.

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