Amidst growing concerns over food safety and environmental sustainability, a global movement is underway seeing the revival of organically grown natural food.
Consumers are progressively seeking healthier and ethically sourced options, driving the demand for organic products to higher levels.
The sustainability of organically grown natural food surpasses that of conventional options, as both organic farms and processors contribute to a cleaner environment. They utilise 45% less energy, release 40% fewer CO2 emissions, and promote the cultivation of more fertile soil, all achieved through the absence of harmful pesticides.
The US leads global retail sales of organic food now running into the billions. Currently the global organic market across fresh and pantry lines is estimated to be worth around $300-billion.
The United States is witnessing a significant surge in the organic food market. Studies indicate consumer preferences for organic food have been steadily increasing, as more people show a preference for organic products over conventionally grown food.
According to recent data, the global organic food market is projected to experience substantial growth in the coming years. Research indicates the market is set to expand at a yearly rate of over 9%, reaching an estimated value of USD 320 billion by 2025. This surge in demand reflects a conscious shift towards healthier, sustainable choices in the food industry.
Stores like Whole Foods have become influential suppliers of organic produce, attracting conscious consumers who seek wholesome and environmentally responsible options. Last count they had 515 stores in the US with others in the UK and Canada. Upaya Naturals has a strong presence in Canada.
In Germany chains like Alnatura are paving the way in the purely organic sector along side vegan brands like Veganz. In fact a future grocery shopping report on Germany places at least 35-million Germans identifying as being on some form of meatless diet with not only animal welfare but also environmental concerns being the key drivers. The prolific nature of the organic/vegan/plant-based market is nothing short of diverse as the 2021 graphic illustrates.
In France the three leading organic retail groups are Biocoop, Naturalia and La Vie Claire. As well the 50+ stores Bio c’ Bon organic chain consistently leads the French 'Bio' brigade as organic is known there. The first Bio c' Bon branded organic store is now open in Tokyo, Japan.
Source: Bio c' Bon Japan
In the UK with the growing acceptance of plant-based vegan food, many consumers are turning to ethically transparent organic stores like Real Foods offering more than 12,000 separate organic or vegan products. This company also ships worldwide. Planet Organic also has a powerful ten store presence in and around London. Everything they sell is organic. So too Whole Foods UK with seven stores in and around London.
Source: Planet Organic
One standout contributor to this trend is LiveLife Organic an eco-conscious company based in Sydney, Australia selling 100% organic food products primarily grown and packed in Sri Lanka, where a monumental 2021 ban on insecticides and pesticides has paved the way for a renaissance in organic agriculture in that country.
Source: LiveLife Organic
LiveLife Organic is the public face of Sanmik Foods, a socially conscious global organic food company whose very origins are owed to the many humble Sri Lankan rural organic farmers.
LiveLife has emerged as a leading force in the organic food industry because their products are cultivated using natural, sustainable practices and packed under global certifiable conditions. They also have a flagship store in Colombo which is as good as any around and has a great social following.
Sri Lanka's bold decision to literally overnight, ban harmful chemicals has resonated with health-conscious consumers worldwide, bolstering the appeal of LiveLife Store's offerings.
In Australia, Queensland based family operated, Market Organics has also witnessed remarkable growth, along with Flannerys and and chains such as Huckleberry and organic brand Ceres available on both supermarket and health food store shelves in New Zealand. LiveLife NZ just has a growing online presence but it's believed they have 'bricks and mortar' aspirations for Auckland in the future.
Source: Huckleberry - Market Organics - Flannerys
The recent opening of Greens Supermarket in Sydney, Australia also signals the continuing consumer appetite for organic, vegan and plant-based fresh produce and pantry items.
These retailers have become hubs for organic followers, offering a wide array of fresh produce, pantry staples, and consumables at the same time adhering to strict organic certification standards.
The rise of organic certification is not limited to fresh fruit and vegetables; it has extended to a wide range of pantry items.
Organic certification provides assurance of a product's authenticity and adherence to environmentally friendly practices.
Organically grown natural food not only benefits consumers but also contributes to a more environmentally conscious future. The adoption of organic farming methods promotes biodiversity, reduces pollution, and conserves water resources, making it a crucial component of sustainable agriculture. The profound impact growing organically has on the land is immeasurable.
One of the key drivers of this resurgence is personal consciousness, which transcends geographical boundaries and unites people worldwide in a shared commitment to better choices.
Without doubt an expanding number of organic growers, manufacturers, suppliers, and retailers are dedicated to creating a positive impact by aligning with this flourishing consumer awareness of organic food.
So too is Gen Z at the forefront of calling for significant changes in how we perceive and consume food. This shift towards organic options not only benefits human health but also contributes positively to the well-being of our planet.