Australian plant proteins manufacturer Harvest B is now reaching consumers directly through Healthylife.com.au. This marks a pivotal expansion for Harvest B, whose protein products mimic traditional meats like lamb, chicken, beef, and pork. With the backing of the Australian Federal Government, the company is also about to make its mark across the Tasman Sea, with exports to New Zealand.
The company has perfected a product satisfying both in taste and texture, making it a versatile addition to myriad of dishes. The proteins come in 330-350g packs, with a natural flavour sachet that, once brined, extends the yield to an impressive one kilogram of meat alternative.
As the demand for plant-based options grows, Martine Cooper, GM of Merchandise and Partnerships at HealthyLife, says carrying Harvest B's range is a significant move.
'The move as a gateway to good food choices for Australians who wish to decrease meat consumption or diversify their protein sources', says Martine Cooper.
Kristi Riordan, the CEO and Co-Founder of Harvest B, says the market's sustained demand as the driving force behind the transition to direct-to-consumer sales.
'The partnership with HealthyLife is not only an exciting development for Harvest B but also serves as a testament to the product's quality and market appeal', says Kristi Riordan
Aimed at catering to vegans, vegetarians, and meat-eaters, Harvest B's products boast a 4.5 Health Star Rating, boasting a god source of protein and dietary fibre. The range is low in saturated fats and sugar, NO GMOs, methylcellulose, artificial colours, flavours, and preservatives, and is Halal certified.
Harvest B is revolutionising the Aussie plant-based meat industry with its innovative technology creating whole pieces of plant protein convincingly replicating the texture of meat, but without any artificial binders or additives,
A recent distribution and export agreement with New Zealand is a testament to the company's rapid growth and commitment to quality, underscored by their Halal and SQF certifications, along with partnerships with major food manufacturers and service providers in Australia.
This foray into New Zealand is a promising leap for Harvest B, heralding a new era of plant-based protein accessibility and innovation in the Pacific region.
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