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More Germans Embracing A Greener Plate As Meat Consumption Plummets

In a sweeping shift, Germany's latest diet report reveals a significant change in the nation's eating habits, with a substantial decline in daily meat consumption.

The data indicates the percentage of Germans indulging in meat every day has fallen sharply from 34% in 2015 to just 20% in 2023.

This dietary evolution underscores a growing health and environmental consciousness among consumers.

Simultaneously, the report highlights an encouraging trend towards plant-based diets. The adoption of vegetarian and vegan alternatives has seen a notable upswing, with the percentage of people integrating these options into their daily meals doubling from 5% in 2020 to an impressive 10% at present.

These changes are reflective of a broader movement toward sustainable and ecologically responsible eating practices, often referred to by hashtags such as #proteinwende (protein transformation) and #plantbased.

Source: German Vegan Meatballs

They also align with innovative food technologies like fermentation and the development of cultivated meat, which are poised to redefine the future of food in favor of sustainability.

The report suggests that this shift in dietary preferences is not just a fleeting trend but a substantive move towards a healthier lifestyle and a more sustainable food system.

For the complete report CLICK HERE



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