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Luxury Fruit and Why Saudi Arabia Is Betting on White Strawberries

Saudi_White_Strawberries_Visual_Media_Slide

Saudi Arabia’s first reported harvest of white strawberries in Hail isn’t really about berries, it’s about status crops. According to the Saudi Gazette, the Kingdom now claims a place as the world’s third producer, after the US and Japan, to grow this rare varietal, bringing agricultural progress and premium innovation into one.


Strip away the novelty gloss and the real signal comes into focus: when weather volatility squeezes staple food systems, capital moves up the value chain. White strawberries sit neatly in that space with low volume, high margin, story-led, and perfect for controlled environments where water, yield and timing can be tightly managed. This isn’t calories-first farming, it’s luxury resilience.


Even the surrounding narrative of farm visits, photo ops, “first-of-its-kind” claims, matters. These strawberries aren’t just grown to be eaten; they’re grown to be seen. Saudi Arabia isn’t only producing fruit, it’s producing agricultural theatre, and that’s where the money increasingly lives.



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