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Maia Farms Mycelium Is a Stealth Protein

Maia Farms Mycelium is a Stealth Protein visual media slide

Global protein fatigue is real. Consumers are revealing their tiredness with powders, shakes, chalky bars, and products screaming “functional” louder than they taste good. What’s emerging instead is a quieter shift in the form foods feeling familiar - soups, sauces, ready meals, bakery, but carry more nutrition without asking for attention. That’s where mycelium is finding its moment.


Canadian Maia Farms isn’t trying to win shelf space with a brand. It’s embedding itself inside foods people already eat. Their mushroom and mycelium ingredients are 'scaling up and are showing up' invisibly in thickening sauces, adding fibre to comfort meals, boosting protein in savoury dishes without changing flavour or texture. The consumer doesn’t meet Maia at the fridge. They meet it already on the dinner plate.


This marks a subtle but important move in plant-based food, away from replacement theatre (fake meat vs real meat) and toward quiet nutritional upgrades. If pea protein was loud and soy was polarising, mycelium is doing something smarter, behaving like food, not a supplement. Maia has just received new funding enabling scaling up to 200,000kgs annual production. This is serious mycelium business.



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