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New Zealand’s 26 Seasons Signs Saudi Strawberry Partnership

26 Seasons Saudi partnership visual media

New Zealand’s vertical farm outfit 26 Seasons just inked a deal with Saudi Arabia’s Qassim Strawberry & Fruit Cooperative Society, swapping know-how and strawberries in equal measure. It’s not just about berries – it’s a signal that New Zealand’s premium food tech is sliding quietly into the Gulf’s Vision 2030 supermarket basket.


The Riyadh signing was part of a government-led trade mission that saw five separate tie-ups across food, agri-tech, and creative sectors. Officials are already waving around the NZ$100m figure, billing it as a big slice toward the target of doubling exports within a decade.


For everyday eaters, the meaning is simple: strawberries grown in desert conditions thanks to Kiwi vertical farming smarts. For exporters, it’s a bridge into a high-value, fast-modernising food economy that’s hungry for premium, climate-proof solutions.



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