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The Rise of Functional Mushrooms in America’s Plant-Based Future

The Rise of Functional Mushrooms in America’s Plant-Based Future Visual Media Slide

America’s appetite for white mushrooms is going through a full-blown functional food awakening. The market is forecast to surge from US$13.3 billion in 2024 to US$22.34 billion by 2033, a nearly 6% annual increase driven by wellness-minded consumers seeking nutrient-dense, plant-forward foods doing more than fill a plate.


Once a pizza topping, the humble button mushroom is now a functional hero, loaded with selenium, riboflavin, and niacin, powering everything from blended burgers to immunity drinks.


As individual health consciousness matures, mushrooms are being recast as clean-label, low-impact nutrition, aligning perfectly with the flexitarian shift. Their umami-rich flavour reduces salt dependence while replacing up to 50% of meat in blended recipes, bridging the gap between indulgence and intention.


From California’s farm-to-table hubs to Texas’s fusion kitchens, white mushrooms have gone from garnish to grocery essential, a natural, sustainable superfood in a protein-hungry world.



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