

Dubai’s Shawarma Makes The SWITCH and Locals Are Eating It Up
Did you know that the humble shawarma, the Middle East’s undisputed king of street food, is getting a plant-based makeover in Dubai? No, this isn’t some hipster café gimmick. It’s coming from Malak Al Tawouk, one of the region’s most beloved Lebanese fast food chains, in collaboration with local plant-based disruptors Switch Foods.
2 hours ago2 min read


Fruit Bombshell as NZ Exports $2.6B Summer Produce Sparking Auckland Airport Expansion
While the New Zealand economy takes a hammering and export sectors search for footing, the horticulture industry has quietly strapped on a jetpack and Auckland Airport is feeling the blast.
1 day ago1 min read


Plant-Based WunderEggs Sales Skyrocket as America Runs Eggless
Meet WunderEggs by Crafty Counter. The name might be playful, but the impact is deadly serious. At a time when egg shortages have sent prices spiraling and shoppers scrambling, these plant-based doppelgängers have strutted into the spotlight like they were born for it. No feathers. No cholesterol. Just creamy, yolky satisfaction built from almonds, cashews, and coconut milk. Not a chicken in sight.
1 day ago2 min read


“Gut Goals” and Why Gen Z Has Ditched Protein for Probiotic Fizz
Wellness culture is always moving and the compass is now pointing to your gut. Gen Z has quietly sidelined protein powders in favour of probiotic fizz, prebiotic fibres, and fermented everything. According to data from TikTok’s own trend tracker, #guthealth and #hotgirlswithIBS have clocked over a billion views combined. The message? Gut is the new gold.
1 day ago2 min read


OPP OUT! Kiwi Plant-Based Trailblazer Off-Piste Provisions Hits Pause Amid Global Market Crunch
Off-Piste Provisions, one of New Zealand’s most daring plant-based ventures, has announced it’s pulling its signature meat-free jerky from s
5 days ago2 min read


Tesco Backs Juicy Marbles' New 'Pork-ish' Cut — A Big Step for Plant-Based Confidence in the UK
Another plant-based breakthrough just landed on British shelves and it’s not just another meatless Monday stunt. Juicy Marbles, the cult brand behind the world’s first marbled plant-based steak, has secured major national placement for its new Meaty Meat: Pork-ish cut across 534 UK Tesco stores.
6 days ago2 min read


MYND Over Matter as Raglan’s Mushroom Mavericks Go Global with Brain-Boosting Lion’s Mane
What do you get when a bunch of surf-town mycophiles decide to take on the billion-dollar brain game? You get MYND, a bold, homegrown foray into the turbo-charged world of nootropics, straight out of Raglan, New Zealand.
6 days ago2 min read


Could China’s Mushroom Boom Be The Next Big Play for Asia’s Smart Producers?
China’s mushroom industry has exploded 700-fold since 1978 and the next wave could be even bigger for those paying attention. Mushroom industry specialist Zlatko Vidmar from Sylvan Inc. says what started as a modest 60,000 tons a year has now soared to a staggering 42 million tons annually. That’s a $55 billion sector employing over 25 million people, more than 2% of China’s entire population. Mushrooms, it seems, are no longer just a side dish in China. They’re an economic e
6 days ago2 min read
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