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The Rise of the Bean – Join Squeaky Bean & Its UK Winter Pie Revolution

Squeaky Beans winter pie launch visual media

The bean has quietly stepped into the limelight. Once the humble side dish, beans and pulses now sit at the intersection of health, sustainability, and affordability, particularly in the UK, where plant-protein adoption continues to slowly climb.


Research shows 88% of UK consumers now purchase some form of legume-based product, recognising beans, peas, and lentils as credible protein sources. And when comfort meets conscious eating, the timing couldn’t be better.


As the weather cools and appetites turn toward warmth and nostalgia, beans are becoming the backbone of winter comfort food. High in protein, fibre, and natural umami, they’re the perfect anchor for hearty dishes that satisfy both the stomach and the conscience. Enter Squeaky Bean and their new plant-based pies - Braised Veggie and Spanish Chorizo Style - now hitting Tesco shelves just in time for the autumn chill. Each one is golden-crusted, bean-packed, and brimming with fermented vegetables for added gut-friendly flavour.


This launch isn’t just about filling bellies; it’s about re-framing comfort food for the flexitarian age. Beans are no longer the backup singer, they’re the main act, proving that a pie can be indulgent, affordable, and good for you all at once.


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