Korean food company, CJ CheilJedang's popular k-food brand, Bibigo, has launched its latest product, ready-to-heat frozen Gimbap rice rolls, into Australia's Woolworths supermarkets. The highly GenZ influenced brand is tapping into Aussies growing appetite for Korean flavours as well as plant-based options.
Source: CJ CheilJedang bibigo Gimbap to go
Bibigo's introduction of their Gimbap, made famous outside of South Korean by numerous Netflex 'K-Dramas', is part of a broader K-food strategy aimed at expanding the brand's presence and catering to the increasing consumer demand for convenient, health-conscious meal options. The rice rolls, designed for quick and easy preparation, offer a taste of traditional Korean cuisine with a modern twist, making them an attractive option for busy consumers seeking nutritious, ready-to-eat meals.
Source: bibigo Youtube
This move comes as CJ CheilJedang continues to see significant sales growth in the Australian market, driven by a rising interest in Korean cuisine by the GenZ and Millennial market coupled with the global shift towards convenience eating and clean diets.
Source: ID 305093570 © Artem Mishenin Vegetable Gimbap
The launch is not just about bringing a new product to market but also about enhancing consumer access to diverse and exciting food options. By offering these ready-to-heat rice rolls, Bibigo is making it easier for Australian consumers to enjoy authentic Korean food at home, bridging the gap between convenience and culinary tradition.
The success of Bibigo's rice rolls in Australia could pave the way for further product introductions and market expansion, as CJ CheilJedang continues to leverage its expertise in food innovation to meet the evolving tastes and preferences of global consumers. Watch this space for more exciting K-Food options!
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