UNLIMEAT, the prominent player in plant based Korean food, has joined forces with JUST Egg, the leading U.S.-based name in the plant based egg sector. The strategic partnership, solidified through a brand license agreement, is set to introduce a new line of plant-based egg products, leveraging the innovative folded egg format of JUST Egg.
Source: UNLIMEAT & JUST Egg
JUST Egg, a division of Eat Just Inc., is a foodtech frontrunner, committed to revolutionising the global food system for enhanced health and planetary sustainability. Years of dedicated research led to the discovery that mung beans possess an egg-like scrambling quality. As a result, JUST Egg's folded egg products, derived from mung beans, present a sustainable and cholesterol-free alternative with comparable protein content to conventional chicken eggs.
In a bid to enrich their menu offerings, the collaboration will merge UNLIMEAT's plant-based meats and cheeses with JUST Egg's folded eggs.
The UNLIMEAT brand is at the forefront of plant based Korean food, has made strides with its planet-based products, which include Korean BBQ, sausages, and even vegan seafood.
UNLIMEAT Founder and CEO, Keum Chae Min says this collaboration amplifies our shared vision of a sustainable and healthy food future. '
By merging the strengths of UNLIMEAT and JUST Egg, we anticipate expanding the scope of exciting vegan choices available to consumers,' says Keum Chae Min.
The debut creation from this partnership is the '100% Plant Protein Bomb Kimbap, ( shown left) a unique take on the traditional Korean dish. Filled with UNLIMEAT sausage patty, cheese, and the protein-packed JUST Egg. This fusion highlights the focus on high protein content, in line with evolving consumer preferences. Following the Kimbap launch, the companies are set to launch a breakfast sandwich (shown right ) featuring a vegan Tteokgalbi patty, cheese, and JUST Egg. The vegan patty has a soybean protein base and is enhanced with umami flavour using onions, garlic, and green onions.
The sustainability-conscious ethos of both brands resonates strongly, underscoring a shared commitment to providing planet-friendly protein options.
A representative from UNLIMEAT expressed enthusiasm, stating, This alliance not only signals innovation in the alternative protein sphere but also signifies a step towards a more sustainable culinary landscape.
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