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60% of Market Will Shift to Cultured Meat by 2040, Impacting Traditional Farming Giants

A challenging report from suggests by 2040 the majority of the world's meat will not come from pasture land or crowded feedlots, but from the precise and controlled environments of bioreactors.

A shift to 60% of the global meat supply being lab-grown or cultured meat poses a paradigm changing challenge to traditional meat-producing nations such as the United States, Australia, and New Zealand.

Cultured meat, grown from animal cells in a lab setting, offers a sustainable alternative to conventional meat production, minimising the environmental footprint and bypassing the ethical and ecological d