Oscar Mayer’s EveryBun Pack – One Wiener, Two Americas?

Scott Mathias
Aug 21
1 min read

Oscar Mayer has just dropped the “EveryBun Pack,” a dual box set of old-school pork wieners and its Not Hot Dogs, plant-based cousins born out of the Kraft Heinz x NotCo partnership. No blending, no meat-plant mashups, just side-by-side dogs in one pack, each wrapped separately like awkward cousins at a Labor Day cookout.

This is Kraft Heinz’s play at taming the great American backyard divide - the half still swearing by the red-meat sizzle, and the growing crowd reaching for cleaner, plant-based protein.

With grilling season trending in over 1.5 million social media posts this summer and the Wienermobile rolling into LA, the question is whether America’s hotdog culture, steeped in nostalgia, baseball, and backyard BBQs, can stomach this split-pack future.

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