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Franklin Farms Targets Kids As It Partners with Disney for Plant-Based Offerings

Franklin Farms, US based plant-based protein food maker, has formed a collaboration with The Walt Disney Company. The partnership introduces co-branded packaging featuring Disney’s beloved character, Mickey Mouse, for six of Franklin Farms’ products, aiming to appeal to the expanding kids market.

The collaboration extends to Franklin Farms' website, where a special landing page features kid-friendly recipes, product information, and links to additional food-related content from Disney.

The co-branded products include Classic Veggie Burger, Barbeque Veggie Burger, Cuban Style Black Bean and Plantain Balls, Moroccan Style Falafel Balls, Teriyaki Tofu Bites, and Lemon Pepper Tofu Bites.

Franklin Farms Disney branded product lineup

Source; Franklin Farms

The new packaging will be available in grocery and retail stores US nationwide, marking a significant step in promoting healthier eating habits among children.

In line with Disney’s Nutrition Guidelines, which are grounded in science-backed nutrition standards, the packaging will feature the Disney Check sign. This symbolises the products adhere to their rigorous guidelines, promoting the consumption of nutritious foods and limiting unhealthy ingredients like saturated fats, sugar, and sodium.

Source: Franklin Farms - Recipe / Product Slide

“Working with Disney allows us to offer nutritious, plant-based meal options that families and Disney fans will love. Our shared commitment to healthier living and delicious food options is at the heart of this partnership," says Cindy Wong, Vice President of Sales at Franklin Farms.

This move aligns with Disney's Healthy Living Commitment, established in 2006, when it became the first major media company to set a Nutrition Guideline Policy. The Disney Check makes it easier for families to identify healthier food options that meet Disney's Nutrition Criteria.

Franklin Farms has more than 20-years of expertise in providing high-quality, plant-based protein foods. Their range includes veggie patties, meatless meatballs, tofu, seitan, tempeh, and more.

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