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Australia's NSW Bets the Farm on Plant Protein

NSW Plant protein playbook visula media

Australia's New South Wales Government just dropped its playbook for the next wave of regional manufacturing and it’s all about plant protein. With a glossy new prospectus aimed at luring investors and food manufacturers out of Sydney and into the bush, this is more than a feel-good sustainability pitch; it’s a calculated move to turn 4,500 existing food and beverage businesses into a network powering the global plant-protein boom.


Minister for Agriculture Tara Moriarty calls regional NSW a “compelling case” for investors. Think export-ready ports, cheap land, and enough chickpeas, lentils, and soybeans to keep every flexitarian from Wagga to Warsaw fed. The state’s new prospectus doesn’t whisper; it shouts: bring your clean-label, meat-free tech here.


Behind the spin lies a clear intention which is to make NSW the southern hemisphere’s protein pantry, backed by serious R&D muscle from CSIRO and the University of Sydney. The question now? Whether global manufacturers bite or if the regional revival remains a shiny PDF on a government website.



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