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Jamie Oliver and India's Street Food

Jamie Oliver's India Street Food Visual Media

Jamie Oliver is back on the Sub-Continent, dipping into India's street food and veg traditions as part of his Ultimate Veg series. The clips are light, colourful, and unapologetically plant-forward - a absolute reminder that India’s culinary heritage has been carrying the veg flag long before it became a Western health trend.


It’s not the first time a British chef has leaned on India for inspiration with Gordon Ramsay’s Great Escape and Rick Stein’s India both mining the subcontinent for spice, spectacle, and recipes. But Jamie Oliver’s approach feels less about exoticism and more about accessibility: showing everyday cooks how to bring Indian flavours home without leaving the kitchen.


What makes this relevant now is the wider consumer appetite for ready-to-eat (RTE) and ready-to-heat (RTH) Indian meals globally. Data points to double-digit growth in India’s own RTE market and steady expansion worldwide, with consumers hungry for authenticity, convenience, and veg-based flavour profiles. Heritage dishes, once the preserve of family kitchens, are now part of supermarket freezers and online delivery boxes.


Watch out for the RTH Veggie stuffed Naan bread!!!



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