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Barry Callebaut Plays Double Game – Cocoa and Cocoa-Free

Barry Callebaut’s Double Game – Cocoa and Cocoa-Free visual media slide

Chocolate giant Barry Callebaut is hedging its bets, keeping cocoa close while diving headfirst into the cocoa-free future. The Swiss heavyweight has entered a long-term partnership with Planet A Foods, the German start-up behind ChoViva, a chocolate alternative made from local crops like sunflower seeds. The deal neatly straddles both camps: traditional cocoa dominance and the growing demand for sustainable, non-cocoa chocolate.


For Barry Callebaut, it’s not about ditching cocoa; it’s about managing volatility and expanding choice. Cocoa prices have been swinging wildly, and with sustainability pressure mounting, “diversified resilience” is the new strategy. For Planet A, the tie-up is a rocket booster, giving it access to Callebaut’s vast global infrastructure and the credibility of a legacy brand while preserving its eco-innovation edge.


This partnership underscores a bigger truth in the food world: NextGen and incumbents aren’t rivals anymore, they’re survival partners. As weather risk and ethical sourcing tighten the noose, the real winners are those who play both sides smartly.



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