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ANZ Leads the Way in Retail Growth of ‘New Protein’ Products


The Australian based Food Frontier, which champions the support and development of alternative protein sources, says Australia and New Zealand (ANZ) are taking a leading role in the emerging global 'new protein' industry. This underscores the progress being made toward sustainability and efficiency in food production, strongly positioning ANZ in this sector.


In major retail in Australia, the plant-based meat category has gone from fewer than five brands made by Australian/NZ businesses in 2017, to more than 30. There has also been a three-fold increase in the number of products on shelves over the last few years, from less than 90 to just under 300.


There are currently 26 plant-based meat manufacturers in Australia and New Zealand, from small start-ups to fami